Lenovo: New Realities

Client: Lenovo

Lenovo

The drivers of real change in the 21st century are young and female. Against the odds – and not before time – young women are leading the conversation around the burning issues of today. On education, poverty, social justice, technological literacy, and equality, female voices are rising up around the planet and demanding to be heard.

New Realities is a global project from Lenovo that invites you to see the world through the eyes of ten young women. The 360-degree film series allows you to experience walking through a portal and “into” the world of ten young women who are leading the conversation around the burning issues of today….. To hear their thoughts first hand, witness the positive change they want to see, and help make that change a reality.

Deliverables

10 x VR campaign films

Project Brief

VR for Good

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Lenovo: New Realities

Client: Lenovo

Lenovo

The drivers of real change in the 21st century are young and female. Against the odds – and not before time – young women are leading the conversation around the burning issues of today. On education, poverty, social justice, technological literacy, and equality, their voices are rising up all around the planet and demanding to be heard.

New Realities is a global project from Lenovo that invites you to see the world through the eyes of ten young women. The 360-degree film series allows you to experience walking through a portal and “into” the world of ten young women who are leading the conversation around the burning issues of today….. To hear their thoughts first hand, witness the positive change they want to see, and help make that change a reality.

Deliverables

10 x VR campaign films

Project Brief

VR for Good

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Project Delivery

Inspirational and insightful, the series delivered the immersive experiences in an interactive web browser for mass reach. Best viewed in VR, the campaign aimed to inspire and educate young people around the World.

Ten films, each shot in 360° Virtual Reality, invite you into the worlds of young female change makers around the world – from Bangalore to Berlin to Bologna and beyond. Inspirational, insightful, and fully immersive, our 360° films allow you to walk through a portal and into the world of these young women.

The technology and storytelling give the audience a unique perspective, creating a sense of presence, a strong connection and, importantly, a deep level of empathy.

Project Delivery

Inspirational and insightful, the series delivered the immersive experiences in an interactive web browser for mass reach. Best viewed in VR, the campaign aimed to inspire and educate young people around the World.

Ten films, each shot in 360° Virtual Reality, invite you into the worlds of young female change makers around the world – from Bangalore to Berlin to Bologna and beyond. Inspirational, insightful, and fully immersive, our 360° films allow you to walk through a portal and into the world of these young women.

The technology and storytelling give the audience a unique perspective, creating a sense of presence, a strong connection and, importantly, a deep level of empathy.

Results 

New Realities features immersive, first-person cinematic experiences that help give a voice to difference-making women in 10 markets around the world during a time of global upheaval in the COVID-19 pandemic and ahead of International Day of the Girl (celebrated on Sunday, October 11).

New Realities chronicles the individual journeys of a courageous, diverse group of 10 young women using technology to achieve their dreams, such as supporting a social cause, creating thought-provoking art/music or providing a desperately needed service in their community.

The project comes off the heels of new research conducted by Lenovo that reveals technology has made people more empathetic toward different viewpoints in their communities.

Girl Up: UNF Gender Equality Initiative

Championed by Girl Up, the gender equality initiative of the United Nation Foundation (UNF) the series celebrates women who are using smart technology to showcase and solve global social issues and empower empathy.

The films help give each woman their own voice and shine a light on the role smart technology plays in furthering their missions to drive empathy and a positive change in society from Brazil, China, France, Germany India, Italy, Japan, Mexico, the UK and the US.

Testamonials

Ava DuVernay, American filmmaker, commented:

“I applaud each of these young women for sharing their stories with the world through Lenovo’s New Realities. At such a pivotal time in our world’s history, it is imperative that we hold hands and march toward a more inclusive society where all are valued and embraced.”

Learn more about the project and how Technology is bridging the empathy gap, and the power of social change in a new world.

The Stories. Ten Women. One World.

Ten films, each shot in 360, invite you into the worlds of young female protagonists – from Bangalore to Berlin, Brazil to Bologna and beyond.