Brompton were looking to immerse customers inside their London Brompton factory to see first hand the craftsmanship involved in producing their bikes.
The in-store showcase was also delivered across VR platforms and social media.
Deliverables
In-store experience with shared screen and directional audio.
Project Brief
Behind-the-scenes factory showcase
Project Delivery
Our creative team worked alongside Brompton's CEO to craft a film that showcases the thirteen steps that it takes to create each iconic bike. The film starts with a ride through London then floats into the Brompton factory to see the brazing, the painting, the assembling.
The factory tour needed to express the passion that pours through the company. A tapestry of dynamic camera movement highlights the individual craftsmen and women at Brompton, how every single screw turn is measured, how the attention to detail is what makes each Brompton bicycle special.
An 'attractor sequence' entices customers to don the VR headset. Immersive, in-store, VR experiences are now in Brompton flagship stores in London, San Francisco and Shanghai, helping to raise the profile of this iconic British company.
Results
Ever wondered what happens inside the Brompton factory?
Immersive, in-store, VR experiences are now in Brompton flagship stores in London, San Francisco and Shanghai - From the hand brazing of frames to the paint plant, to the assembly line, you can now get behind the scenes of the processes involved in bringing these iconic bikes to life, and meet the creators who make it happen.
Testimonial
An immersive VR experience that’s now in-stores across the world helping to raise the profile of this excellent company.
