Project Delivery
Incredible India in 360 degrees showcases of iconic destinations in India including Delhi’s Qutab Minar, Hampi’s Vitthala Temples, Amritsar’s Golden Temple, and Goa.
The 360 video was created using Google’s Yi Halo camera.
Access the 360 Video via the Google Arts & Culture App.
Project Concept & Themes
"Incredible India" is a celebration of the unexpected and the shared joy amongst visitors to India, marvelling at the diversity and scale of the experiences that you encounter.
It’s about expressing the wonder of that first trip to India, we want our audiences wide eyed and begging to visit it for themselves.
The four themes for the campaign are Adventure, Heritage, Festivals and Spirituality that were linked with a series of spoken word talismen and women and Indian spiritual leaders from across the land.
The colours and energy of this great country awaken something inside you as you stumble across temples and elephants. The music and sound design entice the audience with the sounds of the markets to things such as the chattering monkeys on the temple steps.
“We want to give tourists a virtual reality experience, and Google has the technology and the product. We hope this will inspire more people to come to India. Taking virtual reality to the common man at a low/free cost will further enable an increase in the tourist footfall in iconic monuments and other tourist destinations with a focus on museums.”
- Indian Tourism minister KJ Alphons
